Fitbit: Casa

Marketing Strategy

Creative Director

When we think of innovation in your home, we wouldn’t immediately think of Fitbit. My team and I worked on expanding Fitbit, with the ultimate goal to reduce the amount of technology we put on our bodies, and instead incorporating it seamlessly in our surrounding.
This brand expansion video was created in order to innovate and advance the brand, as technology does too. Submitted to Future Lions in 2019.

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