Propeller 5

Marketing Strategy

Creative Director

Change doesn’t happen overnight. But when people band together, they have the power to make a difference.
We created a conceptual print campaign in the New York Times issue, featuring a space where readers can express their thoughts. One-page. NYT logo at the top. Giving the people a possibility to write their news, their ideologies, and what changes they would like to bring to the world. The campaign included print, video, and an outdoor event in NYC.