Project 14 / 28All projects
IT'S HIM
- Client
- It’s Him Bar
- Discipline
- Brand identity, launch campaign, photo direction
- Location
- Hell’s Kitchen, New York
- Year
- 2025
I led the brand identity, launch campaign, and photo direction for It’s Him Bar, a new cocktail bar in Hell’s Kitchen. Inspired by retro New York, the work channels grit, glamour, and underground allure. Designed to make the bar feel instantly iconic in the neighborhood it belongs to.
